In the U.S., Instagram’s ad penetration is 51.4%.The next biggest markets are Argentina (66.5%)and 65.9% in Brazil (65.9%). Instagram ads can reach 76% of the population aged 13+ in Turkey.Instagram’s advertising audience is slightly more skewed towards male users than female users, with 52.4% of the advertising audience identifying as male.Less than 7% of Instagram’s advertising audience is over 55, so if you’re looking to reach Boomers, this may not be the best platform for you.61% of Instagram’s advertising audience is aged 18 to 34, making it the perfect avenue for advertisers looking to reach a Gen Z or Millennial audience.eMarketer predicts Instagram’s ad revenue will grow 12.1% this year while Facebook’s falls by 1.2%.In the last two years, they increased by 55%. Instagram ads’ CPM increased by 17% in Q3 2022.(For comparison, Facebook’s $71.32 billion.) Instagram’s ad revenue is predicted to be $50.58 billion in 2023.But before you kick off your Instagram ad campaign, get familiar with the demographics and market potential. Instagram ad statisticsĪs the eighth most-visited website in the world, the fourth most popular social media platform in the world, and the number-one most-downloaded app in the world, Instagram has some obvious appeal. In 2022, social media video ad spending grew by 20.1% to $24.35 billion.ĭig deeper into social media advertising here, or delve into even more social media statistics here.The social media ad click-through rate worldwide is 1.2%.By the end of 2022, the volume of social media ad impressions was more than 30% higher than the previous year.The CPM of social media advertising in the third quarter of 2022 was $8.15 USD.Overall, user trust in social media platforms declined in 2022.is the largest social media ad market in the world. Social media advertising is the second biggest market in digital ads. Social media accounted for 33% of all digital advertising spending in 2022.There was a 12% increase in social spending in Q3 2022 compared with Q3 2021.Social video advertising is expected to reach $79.28 billion in 2024.In 2023, ad spending on social media is projected to reach more than $268 billion.Ad spending on social media it more than $173 billion in 2022.More than 4.74 billion people across the world use social media, and in 2022, the number of social media users increased by 4.2%.Elsewhere on the blog, we’ve taken the time to compile a ton of social media stats, but if you’re looking for specific statistics about social media advertising, you’re in the right place. Social media advertising is a whole different beast from organic social media. Let us do the math for you! General social advertising statistics Bonus: Use our free Facebook Ads budget calculator to figure out exactly how much you need to spend to get the results you want.
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